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More people grabbing directions via mobile phones |
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| 6/28/2010 8:48:49 AM | |
People are making an increased reliability for the mobile phones to deliver the maps and directions on the go. Data released by the company ComScore on Friday discovered that about 14% of the mobile phone users in US or about 33.5 million people made the access over maps on the devices, about once in a month over three months and it ended in April. This is about 44% rise in 2009. The mobile users retrieved maps to 1-3 times in a month and it rose to 47% to 17.1 million and the accessing of maps in one week rose to 60% to a number of 11.6 million. People who accessed maps on the mobile devices did 87.2% from car or vehicle, 17.2% while biking or walking and about 17% for public transportation. The common kinds of maps had the graphical ones with turn by turn directions, which used about 60% for mobile map users. The graphical maps without directions were used by 50% of people and turn by turn directions without map were retrieved by 47% people. People get the turn out of the mobile phones for map and directions on the go. People are turning to their mobile phones for getting directions and maps. The travel season is up and the mobile company officials say that they expect a lot of users for accessing maps and location based local searches for getting navigation and searching the relevant information globally. There is a growth in mobile maps and navigation is driven by the smartphone users for opposing the features to phone users. Smartphone is a mobile device, with operating systems like: Apple’s iOS, Microsoft’s Windows Mobile, RIM’s Blackbetty, Palm’s WebOS, Symbian and Google’s Android. Smartphone users make the access to maps through an app and 19% did so by using mobile users. The mobile phone users appreciate the convenience of accessing maps and the directions. About 87% of the mobile navigation users access maps and directions while driving and this indicates the rise in sophistication of smartphones, which poses challenge to dedicated GPS systems. |
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